Sandra Gordon is an entrepreneur steeped in media and marketing. She has founded, developed and managed publishing businesses and subsequently sold them onto listed media groups. During her career in media she has launched over 25 magazines and online publications. In 2002 she launched Wag the Dog, publisher of The Media and The Media Online, and created and developed two significant events – Women in The Media and The MOST Awards for media agencies and owners. Wag the Dog was sold to Tiso Blackstar (now Arena) in July 2019. She has served as a judge of magazine, newspaper and journalism awards and is acknowledged as an influencer in the media space.